Photography by Marco Badiani, Valeria Raniolo + Diego De Franchis
Raise your image to heaven or damn it to hell this winter with local, sustainable and devilishly enticing outfits that encourage you to wear Florence on your sleeve. All these looks are by young creatives with a global outlook: yes, they all sell their fashion online. There’s never been a better time for a vita nova!
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Hell
Coat by Kasei Archive “Linea Invisibile” Capsule Collection (€950, it.kaseiarchive.com). Jogging pants by Archivio B, 100% felted merino wool (€249, www.archiviob.com). UBY backpack by Eco Dream made from leather deadstock (€106, ecodreamdesign.it). ID-Eight Duri gold sneakers made from fruit waste (€179, www.id-eight.com)
Hell
Blouse and hakama pants by Kasei Archive (€450 + €550, it.kaseiarchive.com). Accessories: Barbed wire bracelet 270€, Skull bracelet 270€ (Silveroak)
Hell
Aki dress by Tiche Clothing (via S. Zanobi 122R, ticheclothing.com)
Hell
Archivio B maxi-cardigan (€715), Mexican skull ring 260€ (Silveroak)
Paradise
Lotus aura dress by Casa Lucina (€179, available at Boutique Nadine, lungarno degli Acciaiuoli, 22r).
Paradise
Tower gea dress (€175, www.casa-lucina.com), Silver necklace with croce and garnets 435€
Paradise
Alpaca and silk hat made in Mugello by Alpacabrado (€50, www.alpacabrado.it). Archivio B jumpsuit (pre-order on www.archiviob.com). MN shoulder bag by Eco Dream (€89, available at Bojola, via dei Rondinelli 25R). ID-Eight Hana white sneakers in AppleSkin (€159, www.id-eight.com). Groumette bracelet 348€, Natural pearl ring 145€, all accessories by Silveroak (via della Vigna Nuova 69, www.silveroak.it)
Paradise
Lana Flower dress by Tiche Clothing (€175, ticheclothing.com)
The Models
@noemiazab and @lottiebauer joined The Florentine as “models for a day” following our call to action on Instagram. We thank Noemi and Lottie for taking part and to everyone who got in touch.
The Location
All the photos were shot at 25hours Hotel Piazza San Paolino (piazza di S. Paolino, 1). The boudoirs and lounges of 25hours Hotel Piazza San Paolino inspired this heaven and hell shoot due to the Dante theme throughout the creative new hub in the Santa Maria Novella neighbourhood. All-day dining, cocktail, events spaces and overnight accommodation complete the offer at 25hours.
+39 055 2966911 / IG: @25hourshotel_florence
