Selfie Museum: simply insta-worthy

Selfie Museum: simply insta-worthy

Sat 30 Oct 2021 1:49 PM

In a trendy format with international success, a new space where TikTok and Instagram lovers can indulge in a two-hour selfie-taking experience has recently opened its doors in the heart of Florence. Welcome to the Selfie Museum.



The author Hayley Daffern at Florence’s newly opened Selfie Museum. Ph. @marcobadiani



With more than 70 installations created by over 400 artists from across the world, the exhibition is organized in a quirky, maze-like manner that will keep you entertained and have you asking yourself what’s next? throughout. Rooms and corridors dotted with fairy lights, colourful plastic balls, mirrored walls and psychedelic backdrops are just some of the selfie spots to choose from, but the possible outcomes are endless, depending on the angle and framing of your camera shot.



Photographer Marco Badiani at Florence’s newly opened Selfie Museum



Ironically, the Selfie Museum’s main selling point is that it’s not really a “museum” at all. It’s more of an interactive experience in which the visitor becomes the artwork. In short, you and I are the missing pieces of the puzzle; that is, the true work of art is not in the installations themselves, but in the way you place yourself in them. Without actually immersing yourself in the action, the multifaceted rooms serve virtually no purpose other than looking insta-worthy. Besides, the idea of creating a show with the sole aim of encouraging posts on social media is also a great marketing strategy.



Several of the photo sets at Florence’s newly opened Selfie Museum. Ph. @marcobadiani 



A five-minute walk from piazza del Duomo, the Florence Art Lab in via Ricasoli plans on sticking around until March 8, 2022. So, whether you’re out with the kids, on a first date, or purely looking for something fun to do with your friends in the Duomo area, this non-museum-like exhibition is worth a visit.

Related articles


Klab Conti: safe, sound and fitness especially for you

Klab Conti has long been a leading light on Florence’s fitness scene, but now the heritage-soaked hub has upped its game with reassuring safety measures and an all-new aeration system.   ...


The Valentine’s Day gift guide from The Florentine

Give the gift of something Florentine this Valentine’s Day. Here’s The Florentine’s pick of the crop for the Tuscany lovers in your life. Many ship internationally and have English-friendly online shops.   ...


Best events in Florence this February, 2022

SCULPTURE/ The Bronze Portraits of Michelangelo by Daniele da Volterra February 15-June 19   At the Galleria dell’Accademia. Ph/ Guido Cozzi   The renowned gallery home to Michelangelo’s David is ...