A new, better future for magazines

A new, better future for magazines

The Florentine is in full revolution; the rules of our reporting already have a new dynamic.

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Tue 14 Apr 2020 12:55 PM

 

It’s hard to say what the future will hold, but my dream is that it will be different and better, like all of us.

 

Many people are saying that we’ll never be the same again, that we won’t be able to go back to doing the things we did before, like we did before. This idea doesn’t scare me; instead it intrigues and excites me as if I were a teenager again.

 

This time is precious, distanced from normality, and its exceptionality accelerates our evolution. It’s a luxurious and arduous standstill, which I hope will work like the flames of the phoenix.

 

 

The Florentine is in full revolution; the rules of our reporting already have a new dynamic.

 

 

The war against this virus is transforming the media scene balanced on a knife edge between the growing need for news and the fragility of the system that produces it. Printed newspapers, web and television have increased their audience in dizzying numbers—this March alone, The Florentine‘s web and social analytics were up by 2000%. This multiplying of news consumers is sparking two trends: higher-quality journalism, based on real stories, live broadcasts and fact checking; and a stop in the mobility of society, which is what sped up the production and digital use of contents in the first place, and in this instance there will be no going back.

 

But here’s the paradox: the economic slump, and therefore the plummeting in advertising caused by the containment measures of the pandemic could have lethal consequences for today’s media companies, which are essential in keeping people informed. The only means of survival is to trust in readers and their support through subscriptions and donations to the newspapers and magazine they find useful. Now more than ever, as a publisher, I urge you to support the news sources that you love.

 

The Florentine is adjusting to this new habitat. We are changing and will continue to change our dynamics and the channels and methodology with which we bring Florence to your homes.

With intelligence, creativity and your support, I know that we will find a way. We’re not alone. Together, we will build a new, better future.

 

 

 

GET YOUR FREE DOWNLOAD OF “HEALING NOT BROKEN”, A SPECIAL ISSUE OF THE FLORENTINE.

 

 

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