photos by Andrea PaolettiPitti Uomo 88 arrived in Florence this week with a splash of color. Held twice annually, the men’s fashion week showcases the top brands as well as offers a platform for up-and-coming names in the industry. This year, more than 30 countries will be represented along with 1178 brands.
Deputy general manager of Pitti Immagine Agostino Poletto commented on this year’s theme: ‘The language of color is one of fashion’s basic ‘codes’ and once again it will lead us into a full-immersion course, a plunge, into new looks and lifestyles.’
The week will address this theme in a variety of ways, including LIVINGCOLOR, an exhibition on the creativity energy of color and its importance in the world of fashion.
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